How can I help you?

Every service I provide is tailored to the needs of brands and agencies I work for. What is your question, already have an idea on how to work together, need temporary support on existing or future projects? Feel free to contact me to find out how I could be of help. Cheers, Marleen

Marleen Spijkman is an independent cultural branding strategist and consumer culture insights lead based in Arnhem, The Netherlands. She works at the nexus of culture, insight, trends and actionable brand strategy, helping brands across a variety of industries to harness culture and generate a deep cultural traction with consumer audiences. Marleen is passionate about digging deep into underlying needs and motivations through immersive consumer and culture research. 


She has a Master’s in Communication Sciences from the University of Twente (The Netherlands) and a Master’s in Law from the University of Amsterdam (The Netherlands). She is pursuing her PhD in which she examines how Western brands can tap into the modern cultural identity of Chinese consumers for the development of brand narratives at the University of Twente in collaboration with the Shanghai Jiao Tong University, while working in practice. Marleen has 12+ years of cultural branding and immersive research experience. Diving deep into all kinds of consumer audiences, from parents, millennials, fashionistas and the elastic generation, across markets, with solid experience in China and The Netherlands. 

“Getting into the heart of stories, by uncovering emerging needs and understanding perspectives of consumers, across markets and my home-country The Netherlands